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As an exhibitor at eco²OREGON you will reach a very active and eco-friendly audience.
THE ORGANIC MARKET
39% of the U.S. population uses organic products.
source: Organic Consumer Trends Report (2002)
Produced by the Natural Marketing Institute
8 of every 10 adults realize that organic products must be grown without the use of added hormones, or synthetic pesticides or fertilizers.
source: Who Is Eating Organic? And Why? (March 2001)
(G)rowth from 2000 to 2005 of conventional food (was) 9%, while growth of organic food (grew) 145%.
source: Datamonitor: 1999 US Organics Report
The global market for organic food and drink reached $23 billion in 2002.
source: The Global Market for Organic Food & Drink (July 2003)
Over 40% of all organic users are between 36 and 55 years old.
Organic users are 25% more likely to have a bachelor's or post-graduate degree.
Common factors motivating consumers to buy organic products include:
- Having children
- Seeking a healthy lifestyle
source: Organic Lifestyle Shopper Study (Fall 2000)
The Hartman Group
Organic purchasers general earn a high annual income; are usually more educated, and are likely to be women.
source: Food Marketing Institute
THE OUTDOOR MARKET
The largest group of participants in the outdoor market are people over 45 years old; they are 31% of outdoor recreationalists. Those age 34 to 44 add another 20%.
47% are women.
43% have children.
Mean income is $53,000
source: OIA State of Industry Report (2002)
The market is growing... fast! It's good business. And the long term health of the planet and our market depends on all of us working towards a more sustainable way of doing business.
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